Should Price Be The Primary Consideration for Flexible Packaging? 2025-07-14
In the global flexible packaging market—projected to grow from $287.27 billion in 2024 to $423.04 billion by 2029 (The Business Research Company, 2025)—brands face a critical dilemma: Should price be the primary consideration when selecting flexible packaging? While upfront cost-cutting may seem appealing in competitive markets, emerging data and case studies reveal that prioritizing price alone can lead to hidden long-term expenses, missed sustainability opportunities, and compromised brand value. This article explores why a holistic approach—balancing cost, quality, sustainability, and functionality—delivers greater ROI than focusing solely on price.
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